We NEED this stuff!

This is a good example of consumer relationships. This advertisement implies that drinking diet coke is somehow associated with good taste and boldness. In this ad diet coke is advertising “envy, desire, and belonging” by having this large crowd of thin beautiful women that seem to be welcoming you into their group of good taste. I imaging the intended audience here is women, mainly the ones who don’t feel they look that good in a short red dress. The least likely to purchase diet coke would have to be men, women who are thin enough, or anyone who knows that fake sugar causes cancer.

This is a typical advertising method used by the beer Corona. This commercial is a perfect example of therapeutic ethos, the intent is to make an average viewer feel that drinking this particular brand of beer will be an “escape from the ordinary”. The setting for most of their commercials is a peaceful remote beach, beautiful scenery, and the only sound you can hear is waves crashing on the shore, just before the end of the commercial you see the beer bottle set down in front of the screen with the label showing front and center. The audience members most likely to be drawn in is any average hard working Joe that really needs a vacation….. or a beer. The least likely to be swayed of course is those who just don't drink.


I am sure most of us remember these herbal essences commercials where a woman is literally getting off from her shampoo. I know that sounds bizarre but if you don’t remember watch this clip. This is typical advertisement for “just what you need” and life (or sex life) just “as it should be”. I viewed this clip as well as others that bring unhappy relationship aspects into them. For example, I watched one where the woman was trying to seduce her lover away from a football game but discovered her shampoo instead. I imagine men are not the targeted audience here because most guys just don't like smelling fruity. The intended audience would have to be women of course, most of all the unhappy and deprived ones… need I say more?