I found this to be a good example of advertisement in which the Banana is obviously the dominant image, even highlighted, yet the real message does not only belong to what first meets the eye. This image really brings out the “otherness” factor with the implication this Banana is some sort of suicide tool, while at the same time it is actually the opposite. The Banana is used in this manner with the hopes it will catch viewer’s attention and persuade them into reading the ad. This worked in my case, at first I thought it was just some advertisement for fruit, which I suppose it is, yet there was a twist.
This image has America written all over it. The dominant image here is this very attractive, happy couple, with a huge house, and even palm trees in their yard. Yet there is something missing, hmm what could it be? Yes! That is it, we need this brand new car. With this image my eyes initially checked out the couple, but I especially noticed the beautiful home they were standing in front of, lastly upon giving attention to the dotted lines I realized this was a car advertisement, just like a sheep.
I am sure for many of us this is a familiar advertisement for the Carl’s JR “bikini burger”. I recall this being a very uncomfortable commercial to watch with my boyfriend since I am always watching what I eat and don’t have near that much to show for it. Although Carl’s JR has stooped pretty low, it is nothing new that sex sells which makes this a perfect “others” example. Of course the big breasted woman in the bikini is the dominate image, and this seemingly seductive burger is the “other” in this ad.
The image with the banana as a suicide weapon is a great choice to use as establishing norms and otherness. It said a lot with and without words.
ReplyDeleteI like all 3. They really jump out at me and show how the american mind is working now a days.
ReplyDeleteThey are all great...I think Carl's Jr is really going for it though. I have to make fun of all their commercials. They are quite stupid to me, but if that is what sells, then they are the smart ones. It just turns me off though.
ReplyDeleteWowwwwww I love the health food junk food image. While I felt the images I chose were pretty good, this image was exactly the kind of thing I was looking for.
ReplyDeleteIt's strong, too, in that junk food is meant to be seen as a weapon, something you use against yourself to harm you, but this banana trying to symbolize a blade is rather funny so, this is a great image, I love it.